Paula Alure, founded Alure Baby Collections due to her love of creativity, fashion, and design.

"As my children grew up I realized how much I began to miss dressing up my little babies. I remember how difficult it was to find, and match clothing that wasn't your run-of-the-mill style's. This sparked a fire in me to find clothing manufacturers that produce beautifully trendy styles, made from premium fabrics that I could bundle into collections. Every item in my store is hand selected by me, ensuring it not only meets my standards but also can be mixed and matched with other items creating a defined style."


Alure Baby Collections is committed to providing a fashion statement, “Growing up in style!” It is my job, to ensure a positive feed, for excellent quality products and adorable children’s clothing & accessories ensuring that our customers are always satisfied. Every single item found on our site is carefully selected by me before shipment, to ensure your purchase is loved by both Alure Baby Collections and your families.

I want the mothers, fathers to trust and believe that I will ensure delivery of top quality products from top end manufacturers at the most competitive prices. Know that we are here for our customers 24/7 and that when you reach out to us, you are guaranteed the best customer service, and that's our promise.


With this said, I would like to take a moment to welcome and thank you in advance for choosing Alure Baby Collections, to be a part of your memorable years of “Growing up in style” with the ones you Love.


A dream can become a reality with commitment, hard work along the sides of ones who Love you, nothing can stop you!


- Paula Alure