About Allure Baby Collections | My Story!

My name's Paula, and since becoming a parent, I've had an addiction to baby style and adorable clothes for infants & toddlers!


After my children grew up (it's sad, but it happens!), I decided to turn my passion for cute baby outfits into a full-blown career by launching a newborn boutique clothing store, Allure Baby Collections.


Ever since I've been scouring the globe and hand-selecting the most irresistible little outfits for babies & toddlers. And because of my tenacity for charming outfits, I can offer these products at prices any parent can afford!


Everything from newborn outfits to infant onesies, Allure Baby Collections have it all!

Look. Your little angel won't stay little for long. So now's your chance to delve into our collection of unbearably adorable newborn & infant clothes.


So go ahead, treat your little one (and yourself) to an outfit that will melt hearts every and anywhere you go!


- Paula Alure